Fast forward to 2022, the utilization of virtual clinics has touched record highs. The levels are 38 times higher than before the pandemic. Following a spike in utilization to more than 32% of office and outpatient visits via telehealth in April 2021, utilization levels have largely stabilized, ranging from 13% to 17% across all specialties.
Investment in virtual care and digital health has skyrocketed. With venture capitalists, digital health investment is expected to be three times higher in 2023 than in 2022.
Requirements of a Medical Website
1. Clear Navigation

A medical website demands easy navigation. A user shouldn’t waste time deciding where to go on your website.
Here’s a brief list of features and their basic user requirements.
Here’s a brief list of features and their basic user requirements
Menu :
- In the design of a healthcare website, use a hierarchical menu structure.
- To gain users’ trust, create clear titles that target landing page content.
- Use standard titles for menu bar elements.
Booking Page :
- Clear color schema, to differentiate the actions.
- Clear CTAs, to convert the patient with your brand.
- Easy payment actions for smoother transactions.
Patient’s Portal :
- Intuitive, comprehensive, and insightful for better understanding.
- Well structured for a clear vision.
- Easy availability of the data.
2. Advanced Accessibility

Different demographics do access a medical website. Medical professionals visit the website to know about the treatments, people access the website to learn about their problems, and developers advance accessibility for others.
For example, individuals suffering from motion sickness may not find animation soothing. The design suggestion implies an increased level of responsibility for the designer.
Each element plays a unique role in the foundation of a website.
For say, High contrast ratios improve visibility, subtle colors provide comfort to color-blind people, and responsive design helps to adapt to all screen sizes and types.
3. Trust Inspiring Design

Design plays a very crucial role in establishing trust. Healthcare industries consider that a priority because patients invest their trust and fund for well-being.
A few things to keep in mind when creating a trust-inspiring design are:
- There are no mistakes in spelling, grammar, or information.
- Check that all of the forms and links function properly. There will be no use of functional errors.
Where to Find Website Developers For My Medical Website?
1. Freelancers
Check on Fiverr and Upwork for better connections.
2. Part-time Agencies
3. Full-Service Agencies
A full-service digital marketing agency does web design in addition to SEO, PPC advertising, and other services. Full-service agencies charge more than freelancers and may or may not charge more than specialized design agencies.
How to Select a Web Designer/Developer for Your Next Project?
Do they have a website design strategy in mind?
Do they have technical skills?
- HTML / HTML5
- CSS / SCC3
- PHP
- Adobe Photoshop / Adobe Illustrator
- jQuery
- JavaScript
How fast do they respond?
How experienced are they?
How do they bill clients?
This should all be documented in a monthly report you receive at the end of each month. This way, the developer holds himself accountable, and you know where your money is going.
Set Up Your Clinic On Your Own!
Yes! That’s possible. You can set up your virtual clinic without any assistance. You just require a WordPress website.
KiviCare is a fantastic plugin for creating encounters and scheduling appointments for medical service businesses. Kivicare serves as a patient management system. It allows you to manage patient bookings and choose whether to accept or reject them.
With the versatile plugin KiviCare – Clinic & Patient Management System, you can manage doctors’ professional practices. Everything is taken care of, from booking to billing! You can manage your appointments and be available 24 hours a day, seven days a week.
For only $79, you can run a modern practice and provide an exceptional client experience.
For a one-time fee, you can get lifetime access! More than 30,000 downloads and five-star reviews.